In a swift marketing move, the Cordoba Initiative Mosque has a new name — Park51.

The name changed is seen as an effort to quell the controversy from the development of the mosque and Muslim community center by giving it an almost innocuous, generic name, sounding more like a new condominium construction than a mosque.

The metamorphosis comes only a day after the contentious public Landmarks Commission hearing to determine whether or not 45-47 Park Place is granted landmark status.

According to a report in the New York Daily News, “Spokesman Oz Sultan said the new name puts emphasis on the community center aspect of the project rather than religion.”

The address of the planned center is slated to take the entire block region 41-51 Park Place, which one could assume inspired the World Trade Center mosques new name.

It’s a sharp move considering that the part of the block that has been in contention is the portion of 45-47 Park Place. This may be a preemptive branding move and a statement by developers to say that regardless of the ruling, the community center will at the very least reside at 51 Park Place.

The Commission will determine the Landmark fate of 45-47 later in the summer. A ruling which is seen to determine the development of the mosque in our neighborhood.