The produce options in Battery Park City are growing. Mainstay Gristedes and nearby newcomer Whole Foods have seen the World Financial Center’s Greenmarket open this year, while delivery service FreshDirect has been heavily targeting our area in an attempt to steal some of Whole Foods’ thunder. We can now add to the mix Holton Farms, a “farm to lobby” service based on a CSA (community supported agriculture) model.
Weekly deliveries from the Farm Truck have begun in the neighborhood for members of the CSA program living in all three “green” buildings, The Visionaire, The Solaire, and the Verdesian.
Holton Farms is looking to expand the program in Battery Park City soon: residents of Gateway Plaza received notification that the Farm Truck could begin making deliveries next year. An informational session at Gateway is scheduled for Saturday, October 9 from 11am-1pm.
Holton Farms seeks to distinguish itself from traditional CSAs by offering a customizable arrangement; customers receive only the produce and groceries they want instead of simply receiving everything the farm produces.
The farm-to-table movement is definitely trendy and likely will prove popular in the neighborhood’s pricier buildings (not coincidentally, some of Holton’s first customers). Whether they are a hit with the rest of the neighborhood remains to be seen. Regardless, competition for our grocery dollar should prove beneficial to everyone!
What do you think? Will you sign up for the Farm Truck delivery if its available to you? Do you think we need more grocery and produce options in Battery Park City? Let us know in the comments.